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The Buzz about Blogging: What Artists and Photographers Need to Know
Suppose you could open your studio to millions … share the ideas and stories that spark your creative drive and the artwork that rises — and sells — as a result. Wow!
Well, with a blog, you really can connect to unlimited audiences and art lovers. And the artblog that tells a real story has the potential to suddenly swell a global network of fans, peers and buying customers.
So it's no wonder there's so much buzz about the blogosphere. It's the new medium of exposure, where storytelling is generated, shared and ranked within the online audience, not delivered from a single podium. The popularity of the community-generated art blog Post Secret is a great example of the blogosphere's swelltide. The five published PostSecret art editions surely declare bloggers' impact on profitable revenue, too.
What is a Blog, Anyway?
A blog is little more than an online journal. Individuals or a group collective sometimes publishes Blogs. The most popular bloggers provide daily or frequent updates; journal posts are a mix of news and opinion that's threaded with related hyperlinks. Though blogging may have started as the muse of diarists writing for personal fulfillment, today's blogosphere is equally crowded by popular offerings centered on professional and business development or work blogs. And with good reason:
Blog Publishing Resources
You can find a plethora of free or highly affordable self-publishing blog tools online, as well as a broad range of tools, interactive components, syndication features and even template options. As a working artist, you'll want to ensure the program or hosted solution you choose allows for image uploads. Likewise, you may want the ability to customize a template and manipulate images so you can create a blog that reflects your brand and artistic style.
For the basics and even more, excellent get-started blogware solutions can be compared using this guide by Online Journalism Review. Popular choices include:
A multimedia and figurative artist, Elise Tomlinson's blog combines the best-practice tools and methods that rise small talented sectors into social media giants. Her blog is more than a working artist's journal — it's a multi-faceted blend of slice-of-life personal diary, gallery and marketing artblog. Each facet compliments others, making this package a supreme demonstration of how Web 2.0's social networking serves as a powerful sales platform.
Tomlinson's template is branded — it reflects her primary work style. Photographs and artwork are well integrated. Tomlinson's package not only engages her audience, but also promotes the work of commissions, originals and print sales, exhibits and events.
Moreover, Tomlinson's every post is continually creating a dynamic online portfolio that adds to the artist's traditional business case; yet it equally stands alone. She adds blogosphere value with applicable links via image and content. Note the natural segue to an event — an the link to the event sponsor:
Reader comments provide evidence of Tomlinson's social power and the support from engaged audiences that are as reflectively diverse as the many facets expressed through her chronicles. Though her blog centers on daily artistic pursuits from her home studio in Douglas Island, Alaska, photographs and posts on Alaskan life and simple day-to-day events appeals far beyond her locale or generation.
Note audience comments, which also show the impact of authenticity and the value of blog propagations, networks and links.
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