|HOME · PRODUCTS · ORDERING · RESOURCES · CONTACT · ACCOUNT LOGIN
A Global Audience: Three Ways to Get Started Online
A GLOBAL AUDIENCE
The Internet offers artists the opportunity to showcase their work to a global audience. While galleries, art fairs and other venues will never go out of style, they all rely on one thing: the physical presence of a buyer in front of a piece of artwork.
With the Web, an artist can simultaneously show their artwork to many prospective buyers—eliminating the need to pack and transport artwork to another location. Artists may simply upload digitized artwork or photographs to their web site without leaving their studio, office or home.
Artists have several choices when it comes to putting their work online. In this article, we will outline those choices, give ballpark pricing and will point out the pros and cons of each. Please note that the sites listed within (with the exception of one of the web designer sites) are simply examples of types of sites/services/products available. We encourage you to use this list as a starting point for researching and finding the solution that's best for you.
PORTFOLIO-READY WEB SITES
Pros: Easy to set up, manage from anywhere through a web-based interface, minimal expense, no need to learn HTML or programming, customers are already looking to buy art
Cons: Limited customization, unwieldy domain name, non-exclusive (many other artists to choose from at the same site)
If your desire is to get your artwork online as quickly, easily and inexpensively as possible, there are plenty of portfolio-ready web sites that can help you do just that. These sites often have web-based tools that allow you to easily upload digital artwork or photographs into an existing template within their system. As an artist, you don't have to worry about web hosting, domain name registration, or page layout and design. Most portfolio sites, however, are just that—a place to show your work. Few offer online purchasing capabilities.
Portfolio-ready web sites:
Pros: Professionally designed, many layout and design options, inexpensive
Cons: Not exclusive (other people can choose the same template), need basic photo editing and HTML skills and software to customize, need hosting and domain setup
Templates are an affordable way to create an attractive web site. Find a template in a style that suits your work, then purchase the template for a set fee, purchase a membership to a template site, or in some cases (and for a higher price) purchase exclusive rights to a template.
When purchasing a template, keep in mind that you will need access to an HTML editor in order to be able to make changes. Microsoft FrontPage and Macromedia Dreamweaver are examples of two web site design and editing programs; free programs like HDS Pad (http://www.hds-pad.com/), Arachnophobia (http://www.arachnoid.com/arachnophilia/../index.html) and Site Master (http://www.qarsoft.com/download.html) are also available.
Template web sites:
Pros: Customized exactly for your needs and brand, able to grow and change as your business and focus change, you have total control
Cons: More expensive, more time-consuming
Of the three avenues we're discussing today, hiring a web designer
is the only way to get a truly unique online presence. A good designer
will be able to share and shape your creative vision for your site,
suggesting appropriate styles, colors, images and other elements
that showcase your work.
Web designer web sites:
|Order Online or call toll free 1-877-883-1011 · firstname.lastname@example.org · © 2015 REDIMAT, Inc. All rights reserved.|